What is CPM and effective CPM rate?

March 19, 2015 10:00 - Views: 2332

CPM is the cost per 1,000 impressions. For example, a $1 CPM means $1 for 1000 ad views

For the purpose of ad serving, it is the cost to serve 1,000 ad impressions. You can compare our rates with other ad management solutions. You will see that our pricing has one of the most competitive CPM rates on the market.

Effective/Reference CPM

This is the unit cost that is only for your reference when comparing one plan to another. The formula is:

Monthly Cost รท Impression Limit

This rate is not used to bill for overage. You’re charged by the fixed monthly fee, depending on the plan, and not by the effective CPM rate.

Why you choose adprimary?
  • Target country, channel, website or device
  • Limit your daily budget
  • Take control of your campaigns at your control panel
  • Conversion tracking
  • Anti-fraud technology for clicks and impressions (be safe).
  • Real - time statistics
  • Multi ad formats (image, flash, video, full page) and more